TikTok is adding new features to its app to let songwriters highlight their works. These features, rolling out in beta, ...

When implemented, personalized marketing—like network slicing—can lead to higher revenues, improved customer satisfaction and greater choice.

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Personalized marketing has developed both out of necessity and thanks to new technologies. With big data, analytics, and a better understanding of who customers are, ...

Personalized marketing can help make your customers feel like more than one of the masses but what's real and what's hype? Marketers want to know their customers and prospects on a personal level ...

Personalized Marketing Strategies: A New, Targeted Way Forward As brands vie for attention across all available channels , the quality of their communications has noticeably declined. Their ...

Personalized marketing strategies aren’t for everyone and every brand. Here’s a quick framework to determine if personalization is right for you: Featured Video.

Personalized marketing is here to stay. In 2015, we'll see more companies taking advantage of what data has to offer. Expect an uptick in custom messaging, individualized email campaigns, and targeted ...

Personalize your retention marketing. A big stumbling point for businesses isn’t not investing in this kind of marketing but not providing a personal touch building true loyalty.

Creating Personalized Marketing Campaigns In the era of information overload, generic marketing campaigns often fall flat. Consumers today expect personalized experiences that cater to their ...