According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

What's next for IndyCar's schedule? Another race around a stadium in another new market? An oval return to another NASCAR-owned track? Among many questions is one big one.

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

A promotional package sent out to content creators has confirmed the name of the next Battlefield game, suggesting an ...

Follow GoErie.com for coverage of the first Erie Moon Mammoths game and promotional events for the temporarily rebranded SeaWolves at UPMC Park.

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Vision Advertising's Julia Becker Collins explains how to personalize marketing in order to retain clients.

Amy Carr, MBA ’04, chief marketing and digital officer at Thirdlove, an intimate apparel brand, shared insights into how her company is harnessing AI to transform its online presence. “I’d say this is ...

CHICAGO, May 01, 2025 (GLOBE NEWSWIRE) -- Nearly four in 10 U.S. consumers (39%) expect brands to personalize their online shopping experience with tailored interactions, product recommendations ...

Personalized Marketing is a data-driven strategy that tailors marketing efforts to match the individual needs and expectations of each customer. By analyzing customer data collected over time, brands ...