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Hot Wheels ID is Mattel's vision for the future of the die-cast toy line, which just celebrated its 50th anniversary in 2018.A project three years in the making, the Hot Wheels ID series takes the ...
If you have kids over three (or under three, I guess, if you don't mind them choking) then you should probably buy this cheap $14 toy for them. Do it now , and then go read my post about Makedo ...
In the $2.3 billion U.S. market for toy vehicles, Hot Wheels has been a leader for years, according to retail researcher NPD Group. Mattel says it has produced 4 billion Hot Wheels since 1968.
The $120 basic set will include the plastic track and two cars; Hot Wheels will make more vehicles available after Augmoto's launch this fall. Check out the rest of our coverage from Toy Fair 2018 ...