Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

Unlock the power of a well-designed logo. Learn how to create a brand symbol that drives recognition, loyalty, and sales. Expert tips and examples.

NBA Commissioner Adam Silver addresses why there are no NBA Finals logos on the court, last seen in 2014.