A widespread Arctic lichen, called reindeer moss (not a moss) or caribou lichen (Cladonia rangiferina), is abundant year round. Lichens make up a large part of the reindeer diet, especially in winter.

Fawny is a reindeer. “The eyes for Fawny was really important to capture this whimsical feel,” explained Balanchi. Each sell for $60 and features about 45 minutes of talking, singing animation.

While reindeer are famous for pulling Santa’s sleigh, it’s their vision that really sets them apart. Unlike other mammals, reindeer can see light in the ultraviolet spectrum. Skip Navigation ...

Reindeer subsist largely on light-colored reindeer moss, which isn’t actually a moss but rather a type of lichen that grows in crunchy, carpet-like patches across northern latitudes.