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Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.
Max’s rebranded logo and colors look very HBO Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.
But hey, the return of black and white to Max’s branding makes us think they’re onto something… Maybe one day soon the streamer will even change its name to HBO Max once again.
Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.