After a patent battle between makers of a C-clasp that lets kids connect loops of rubber brands to loom bracelets was described in the Wall Street Journal recently, I was again reminded of the big ...

"This is a brand new craft," said Cheong-Choon Ng, the inventor of the Rainbow Loom, one of the hottest toys on the market. Children use the loom to create jewelry out of rubber bands.

Indeed, mass availability contributed to Rainbow Loom's downfall. There was no real motivation for retailers to prolong a sales driver that ultimately resulted in a $1-$2 transaction.

But when it came to the Rainbow Loom, he was insistent. “There are like 10 people at school that don’t have them. Everyone else is into it,” said Angelo, of Naperville.

I was cleaning out a junk drawer in my childhood bedroom when I found something surprising: a clear plastic bag filled with teal rubber bands, all about 1/4 inch in diameter, with the brand name ...

LADERA RANCH – Fearing she might have snuffed out opportunities for students to express themselves, Ladera Ranch Elementary School Principal Amy Bryant on Monday reversed a ban on popular rub… ...

On Feb. 26, Kimmel wore the Rainbow Loom suit on his show. The owners of the Wixom, Mich., company, Rainbow Loom by Choon's Design, made the winning bid of $40,000.

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible ...

More than 500 kids and adults built a 23,760-foot-long Rainbow Loom chain Saturday in Tustin in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

The loom creates a menagerie of rubber band bracelets in different shapes, colors and sizes. "They're not that hard to make," 7-year-old Isabella Marcos said. Rainbow Looms have been flying off ...

Pint-sized Loom-lovers were even more outraged, claiming they should be allowed to get crafty in between classes. “I think it’s horrible. We should be able to have them at least at recess ...

Rainbow Loom sells for about $15; Finger Loom retails for about $4 or $5, he said. Customers will be able to order them worldwide, he said.