The retail sector is at a crossroads. At a time when products and prices can often be easily matched, it is increasingly the customer experience that sets brands apart.

When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel ...

Introduction Most AI chatbots promise a better customer experience. But too often, they frustrate shoppers with rigid scripts, generic replies, and poorly timed pop-ups. If you’re building an AI ...

An Alarming Overconfidence Gap: 78% of retail executives say they’d be satisfied contacting their support team, yet 53% admit their customer service is fragmented and difficult to navigate.