Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual ...

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of ...

Google’s new logo ushers in Alphabet era Google on Tuesday unveiled a brand new visual identity in the first major redesign in 16 years. Staff Writer. Updated 2 Sep 2015, 09:43 PM IST.

The moonshot group drops its “Google” branding, evolves into an Alphabet incubator. ... It dropped the "Google" and is just "X" now, and you can see the division's big yellow X logo above.

The introduction of the new sans-serif logo echoes the Alphabet wordmark – also in a sans-serif face – introduced by Google earlier this year as part of its restructuring announcement.

SAN FRANCISCO (AP) - Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features ...