Marketing Strategy - Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.

Dot Com (plex), Bot Simplex: How AI is Rewriting the Media Mix The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence.

The Auburn Tigers are one of the top teams for Danny Odem after a recent visit.

The S&P 500 closed at a record high on Friday, soaring to its highest level since February as investors cheered a host of bullish catalysts.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

But invisibility, or intangibility, is just one factor that distinguishes services marketing from product marketing. Along with inseparability, variability, and perishability, these four ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Concerning the particular importance of cooperatives in a cooperation system, the author has tried to study the status of marketing mix (7Ps) in cooperatives and to provide proposals to improve the ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...