The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

While ChatGPT’s meteoric rise in popularity has positioned it to rival to traditional search engines, analysts say the ...

Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search?

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

Google's search ad market share in the US could fall below 50% for the first time in a decade. Perplexity AI, meanwhile, says it is attracting "top-tier" advertisers. Google is facing a challenge to ...

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift in digital marketing.

Search engines are changing—rapidly. Over the years, we have grown accustomed to the usual Google Search results, with the general display not changing very much.

Google’s search engine inundates users with hidden ads and prioritizes major brands over quality sources — with less than half the results that it spits out meeting the needs of the intended ...

Malicious digital advertisements and “SEO poisoning” that gets those ads to prime spots in search results have been mainstays of the digital scamming ecosystem for years. But as online crime ...

Malvertising campaigns typically involve threat actors buying top ad space from search engines to lure potential victims into clicking on their malicious ads.