Google's John Mueller discusses whether AI will replace the need for SEO and explains why websites remain essential.

Google's AI now picks trusted brands for answer summaries, not search rank. Get the playbook to earn citations and protect your ecommerce traffic in 2025.

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get ...

Here's how AI determines which content gets seen — and why visibility now drives brand performance. The post Why visibility is now the most important marketing metric appeared first on MarTech.

AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.

When AI agents – ​computer programs that use AI to do tasks and reach goals by themselves for a person or another system – become the default way people navigate the internet, the value chain will be ...

For marketers and creators, this shift means that content once confined to the Instagram ecosystem can now reach broader ...