Apparently, fires aren't the only thing Smokey Bear is passionate about though; his recommendation for a personalized belt buckle could really tie the whole costume together for $92.

The iconic United States Forest Service mascot known as Smokey Bear turned 80 on Aug. 9.

Smokey Bear has celebrated 80 years of service preventing wildfires by acting as a mascot for the U.S. Forest Service ad campaigns. advertisement Story by Rey Covarrubias Jr., Arizona Republic ...

TUCSON, Arizona (KGUN) — Smokey Bear — a mascot that was inspired by the true story of a black bear who was rescued from the top of a tree after a forest fire in New Mexico — became a ...

The Smokey Bear cartoon and public service ad first appeared in 1944 as part of a larger wildfire prevention program during World War II. Experienced firefighters and other able-bodied men and ...

Birthday cards have been received at the address, Smokey Bear, Washington, D.C. 20252 for the celebrity mascot since 1964. The octogenarian now has his own merch – cards, posters, even a game .

Smokey Bear has taken to his socials to share each piece of his infamous look, just in case anyone is in need of a last-minute Halloween costume. As the biggest advocate of outdoor fire safety ...