Persuasion on social media involves deliberate attempts to influence others through communication. The Elaboration Likelihood Model (ELM) is a useful framework for understanding how messages ...

This discussion will unfold under three parallel perspectives: a) the theoretical and empirical grounding of models, b) the socio-historical context of developments; many social influence models came ...

Foreign influence campaigns, or information operations, have been widespread in the run-up to the 2024 US presidential election. Influence campaigns are large-scale efforts to shift public opinion ...

Social influence model and electronic word of mouth: PC versus mobile internet. Shintaro OkazakiUniversidad Autónoma de Madrid. INTRODUCTION. Information derived from non-commercial sources is ...

Researchers have combined the theory of planned behavior, the technology acceptance model, and diffusion of innovations theory to investigate rooftop solar adoption in China. From a 1,200-person ...