Researchers have combined the theory of planned behavior, the technology acceptance model, and diffusion of innovations theory to investigate rooftop solar adoption in China. From a 1,200-person ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

or you discuss them on social media, attracting the attention of a climate activist with a large following. By actively ...

Chatbots may be contributing to a wider distrust in democratic institutions, new report finds. Credit: Jakub Porzycki / ...

The team specifically examined the major social determinants from the database that may influence readmissions during pregnancy in SLE, including Income and insurance status (public, private, or ...

A positive reaction to a social-media post causes a frisson of excitement and a feel-good surge and this is the psychological territory that the like button taps into.

The team’s mathematical models demonstrated that the social distancing of rational individuals ought to be proportional to the number of cases and the infection cost.

The GIVE model is part of a series of integrated assessment models (IAMs) that attempts to quantify the social cost of carbon (SCC).

How foreign influence campaigns manipulate your social media feeds Russians, Chinese, Iranians, and Israelis are trying to change your beliefs.

Social media platforms, the modern public squares, are being manipulated by foreign influence campaigns. AI makes those campaigns more effective.

The Mechanisms of Persuasion in Social Media Persuasion on social media involves deliberate attempts to influence others through communication. The Elaboration Likelihood Model (ELM) is a useful ...