Researchers have combined the theory of planned behavior, the technology acceptance model, and diffusion of innovations theory to investigate rooftop solar adoption in China. From a 1,200-person ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

Today’s AI systems allow their designers to influence the spread of ideas. With the increasing use of these systems in the public sector, new avenues for influence emerge Read more at straitstimes.com ...

In this article, we detect and model the echo chamber effect for the first time. Then, the influence maximization with echo chamber (IMEC) problem aims to select k users to propagate information such ...

This article explores the role and influence of opinion leaders in the spread of public opinion within social networks and proposes an effective strategy for controlling public opinion accordingly.