Researchers have combined the theory of planned behavior, the technology acceptance model, and diffusion of innovations theory to investigate rooftop solar adoption in China. From a 1,200-person ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

Today’s AI systems allow their designers to influence the spread of ideas. With the increasing use of these systems in the public sector, new avenues for influence emerge Read more at straitstimes.com ...

or you discuss them on social media, attracting the attention of a climate activist with a large following. By actively ...

Chatbots may be contributing to a wider distrust in democratic institutions, new report finds. Credit: Jakub Porzycki / ...

Influencers" like teachers and coaches can act as role models for young men by demonstrating positive, healthy behaviours that boys can look up to and emulate.

An Influence Model Based on Heterogeneous Online Social Network for Influence Maximization Abstract: Influence maximization is an important technique in advertisement post, viral marketing, and public ...

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of "seeding"—a model originating organically in Xiaohongshu's vibrant community, where users share real experiences ...

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of "seeding"—a model originating organically in Xiaohongshu's vibrant community, where users share real ...

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of “seeding”—a model originating organically in Xiaohongshu’s vibrant community, where users share real experiences ...

In social networks, several influential individuals can promote an idea or a product to numerous individuals. Thus, it is valuable to solve the influence maximization (IM) problem, which asks for ...