Pump's Soft Curl Gel offers a shine that reminds me of cartoons I've been recommending this to all of my curly haired friends as I know how hard it can be to find a product that really works.

Most hair gels make hair hard, rough and crispy. Hispanic-founded Rezo makes a curly hair gel that makes my frizzy, wavy hair soft and more defined than ever.

Get the Moisture & Shine Curl Activator Creme for just $7 (originally $8) at Amazon. Please note, prices are accurate at the date of publication, October 18, 2024, but are subject to change.

Australian brand Pump Haircare launched its Pump Soft Curl Gel in 2019 - and the cult product has since become a staple for women with curly hair. Founded by hairdresser Natasha Jay, more than ...