The new flavor launch follows the breakout success of last summer’s Powerade SOUR innovation— bringing even bolder flavors ...

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader ...

With the release of Sparkling Energy, the edgy brand known for its tagline “Murder your thirst," will enter its fourth ...

Consumer interest in value, healthier options and novelty is driving demand for higher margin beverages and new occasions.

Teen-friendly promotion of the product is spreading on social media. Adding to the concerns is a caffeine pouch startup from ...

The 2000s were a mix of pop punk, flip phones, and drinks that gave you wings—and maybe a few bad decisions. While energy ...

Liquid Death enters the energy drink market with a health-conscious twist! Launching January 2026, Sparkling Energy offers ...

Sparkling Energy will be available in four flavors: "Tropical Terror," "Scary Strawberry," "Orange Horror," and "Murder ...