Plenty of consumers know Sears’ iconic Craftsman tool brand. Now they’ll have to get to know its doppelganger. When Stanley Black & Decker bought the Craftsman brand from Sears Holdings Corp. last ...
Plenty of consumers know Sears’ iconic Craftsman tool brand. Now they’ll have to get to know its doppelgänger. When Stanley Black & Decker bought the Craftsman brand from Sears Holdings last year, the ...
Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Soon after Stanley Black & Decker bought the well-known Craftsman brand from Sears Holdings last ...
Soon after Stanley Black & Decker bought the well-known Craftsman brand from Sears Holdings last year, it embarked on what it says is a ground-up remake of the tool line, hoping to revitalize a name ...
With more outlets selling Craftsman tools, Sears will lose even more customers. Now Stanley is relaunching Craftsman, looking to reposition the brand, which was once well-respected but has been ...
Christine Potter, vice president of outdoor power equipment, talks Thursday about the Craftsman blower and the battery system that powers many of its tools. Kim Hairston/Baltimore Sun Plenty of ...
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