A logo is a small thing that can make a huge difference to your startup. A great logo sets the tone for your company, providing a foundation all of your other branding efforts can build upon.

Creating your startup logo makes your business dreams finally feel real. It's awesome! But there are several things to consider before you start.

Need a Startup Logo? This Machine Will Design One for You Mark Maker uses an algorithm to help you easily create a new design.

Snapchat, the popular social network startup that lets users send each other photos that quickly disappear, has given its logo a facelift.

Apple is seeking to have a startup's logo patent dismissed over concerns it is too similar to its own. Prepear, a five-person food blog, says its pear logo is "obviously" not an apple. The company ...

Is this company's "W" logo too much like the trademarked "W" from the Cubs' "win" flag? The team thinks so and is pressing its case. Today, the startup's founder pushed back.

Snapchat, the popular social network startup that lets users send each other photos that quickly disappear, has given its logo a facelift. Since launching in 2011, the Los Angeles-based company ...