Apple is under growing pressure from investors to overhaul its artificial intelligence strategy, after a sharp decline in its ...

Apple's film strategy has focused on prestige and specialty titles, which has worked during awards season. Read what AAPL ...

With iOS 26, Apple has made a key strategy shift, and it's one that I think could make for an exciting 12 months.

The move cast shockwaves across the Apple-watching industry as Williams was widely expected to eventually replace Tim Cook as ...

After Brad Pitt's 'F1: The Movie' scored at the box office, here are four ways that Apple's film studio strategy could evolve.

Apple’s move into theatrical releases just shifted gear with the global success of F1, its Formula One-inspired sports drama starring Brad Pitt and Damson Idris. The film launched over the weekend and ...

Job’s Mob reckons building Siri properly takes decades After months of mocking silence about Siri’s “smarts” Apple executives have surfaced to defend their wobbly AI rollout and somehow ...

AI-powered strategy helps Samsung retake lead from Apple in Q1 2025 smartphone market: IDC Report The first quarter of 2025 saw 301.4 million smartphones shipped globally, marking a 0.4% increase ...

Apple Executives Defend Apple Intelligence, Siri and AI Strategy A year after last year’s conference, major Siri features are still missing.

Discover Apple’s bold vision for the iPhone 17 with advanced features, hardware upgrades, and a strategy to redefine the smartphone market.