In all, advertisers pulled 5% of the ad dollars they committed to primetime TV last year, with total primetime commitments falling to $19.12 billion for the 2023-2024 TV season, compared with ...

For example, Sky has already experimented with addressable TV advertising and found it is already proving worthwhile, cutting channel switching by 48% and boosting ad recall by 49%.

The second screen is quickly becoming a first consideration for TV advertisers. The ability to turn what is otherwise a destructive distraction into a creative asset has become an essential skill ...

Advertisers and TV networks are fighting over ad rates for new streaming venues like NBCU's Peacock and WarnerMedia's HBO Max.

New research provides insights into marketing strategies to reach older consumers and suggests that TV ads should be part of ...

Why Advertisers Just Can’t Quit Linear TV. Pro Available to WrapPRO members. In the face of a ratings free fall, broadcasters are boasting about a record amount of early ad commitments ...

Advertisers curious about whether to spend billions on TV commercials this year need to figure out what frightens them more — is it a fear of the unknown or a fear of missing out? Madison Avenue ...

Nearly 80% of U.S. homes with adults 18-44 are mostly streaming homes, yet 43% of TV ad buying in 2022 will be on old-school linear TV ...

Television advertising measurement company iSpot.tv tracked the Sanders commercial times above and noted they don’t even include the Fox promos that aired for this Saturday’s game in Colorado.

Advertising companies invest millions of dollars in media advertising to outrank their competitors and influence consumers. Most of the studies conducted in different countries have shown that ...