Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.

Delta is improving its pandemic-weakened balance sheet, with around 1.6 times net debt/EBITDA at the end of 2024, down from just over 3 times at the end of 2023. Among airlines, it looks pretty good.

The global fat replacers market size was US$ 3.3 billion in 2021. The global fat replacers market size is forecast to reach US$ 5.7 billion by 2030, growing at a compound annual growth rate (CAGR) of ...

Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and ...

Customer segmentation is crucial for focused, cost-efficient marketing. How do you go about building out your segments? It all starts with data.

Little more than a week into the summer of soccer, and some of the defining images of the Club World Cup and Gold Cup have been seas of empty seats.

Andro Vidal, Commercial Manager at Exportadora Subsole, delivered a detailed presentation on the current state of table grape production and exports in the country.

Yet again, the recently released Am Law 100 shows impressive (and perhaps even intimidating) levels of revenue and profit growth at the top of the market.

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

Audience segmentation based on values and behaviors, not age, drives deeper customer loyalty and higher ROI. It's time to rethink your marketing approach.

The segmentation that we’ve been seeing for a number of years between top-of-the-market elites and the rest of the Big Law world is beginning to manifest itself in a new area: return-to-office ...

So, our worldview segmentation is designed to avoid the (elite) trap of assuming everyone has a worldview. Targeting by age is lazy and ineffective, it’s big ideas that count All of this boils down to ...