PARKE, created by well-known influencer Chelsea Kramer, has recently become surrounded by controversy after one woman claimed ...

Confused by ethical fashion labels? Discover the top certifications that reveal which brands are truly sustainable, ethical, ...

Africa needs to adopt organic production practices to scale up its cotton productivity. The challenges facing cotton ...

Monac Attar earns trust by consistently delivering on every promise. The brand emphasizes transparency, reliability, and ...

Unlike child actors who are protected by well-established labor laws such as California’s Coogan Law, which mandates a ...

It’s this blend of quality and value that has reviewers raving ... In 2025, the chicken nugget has been redefined. These five brands reflect a growing shift in consumer values toward honest ...

Eco-friendly labels, such as “green”, “eco-friendly, and “sustainable,” can be a powerful marketing tools, especially as the demand ...

Highlight your product’s unique selling points and key differentiators to clearly convey its value and how it stands out from ...

Economist Diane Osgood explains how appealing to shoppers' values—even in the age of high prices and tariffs—can make a ...

Data underscores the importance of building and sustaining brand trust in the digital era: About 40 percent of Americans will no longer use a brand they don’t trust. In comparison, four out of five ...

At this year’s Possible conference in Miami, one theme stood out: brands want more control, more transparency and smarter ... is already proving its value. One pilot with a major audience ...

A strong brand enhances business value, driving revenue and increasing customer trust ... Warby Parker's brand identity is centred around transparency and social responsibility. Examples of Small ...