In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

In this article, Shriya Seshadri of SummerOwl Studio, explores why effective branding is less about appearance and more about ...

The trend started in the 1990s with rappers and spread widely in record time. It became a full-blown style statement and a ...

Designer handbags are something that all the ladies are highly fascinated by, but do you know which handbag designs are actually setting trends? You simply cannot afford to be left behind, as we check ...

Gigi Hadid gave the humble flip-flop a high-fashion glow-up. She was spotted in New York heading into Altro Paradiso, ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

One of the most powerful means in digital marketing is a potent brand voice. It is not only about images and logos, setting ...

This legendary Adidas sneaker has always been a style industry staple, but Beams has kicked it up a notch with a subtle, ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance ...