In the golden era of Britpop, Oasis had a strong visual identity that might have appeared simple but was carefully considered ...

Trademark law has always safeguarded a brand's ability to signal a unique origin and promise of quality. In the age of AI, ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

Remember these? Here are 8 clothing brands like FUBU and JNCO that were once popular but nobody talks about anymore.

The trend started in the 1990s with rappers and spread widely in record time. It became a full-blown style statement and a ...

Trends Package Design Kind Leans on Familiar Elements in New Brand Design Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Discover the impact of animated logos on brand identity, why they matter in 2025, and how to use animation effectively to create a lasting impression on your audience.

What is Branding? It's More Than a Logo Branding is all about creating a unique identity for a company. It sets a service or product apart from the rest and can drive someone to try it. If they have a ...

Redesigning or creating a beauty brand logo in 2025 is a valuable challenge, requiring alignment with trends in aesthetics, sustainability and digital adaptability. This article explores key logo ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.