For ten years, the Jordan Wings initiative, an innovative program founded on Michael Jordan’s belief in the transformative ...

Buckner, a former CPG founder himself, created Foodbevy to make the industry more accessible and efficient for emerging ...

Trademark law has always safeguarded a brand's ability to signal a unique origin and promise of quality. In the age of AI, ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Remember these? Here are 8 clothing brands like FUBU and JNCO that were once popular but nobody talks about anymore.

The trend started in the 1990s with rappers and spread widely in record time. It became a full-blown style statement and a ...

Latto's sandals kept a low profile: flat, optic white and cut with a V-shaped vamp that curved into gently squared-off toes.

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Trends Package Design Kind Leans on Familiar Elements in New Brand Design Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Discover the impact of animated logos on brand identity, why they matter in 2025, and how to use animation effectively to create a lasting impression on your audience.