ATLANTA, Ga. — UPS yesterday unveiled a “new look” that includes the first redesign in more than 40 years of the company’s famous “shield” logo. UPS said the change reflects the significant broadening ...

The Atlanta-based company (NYSE: UPS) has unveiled a "new look" that includes the first redesign in more than 40 years of the company's famous "shield" logo. Atlanta Business Chronicle first broke ...

ATLANTA (CBS.MW) -- UPS is untying the bow that has identified United Parcel Service trucks since 1961 and replacing it with a three-dimensional shield that it says reflects the depth of its ...

United Parcel Service Inc. said Tuesday that after a year of research, it is updating its familiar shield logo for the first time in more than 40 years.

Should we beware of UPS deliveries? That's what a Maryland reader asked last week after receiving a troubling e-mail supposedly reporting that $32,000 worth of the service's famous brown uniforms ...

UPS, the package and shipping service, sued a marijuana delivery operation that includes United Pot Smokers in California federal court, alleging trademark infringement over “confusingly similar ...

The logo on its 88,000 vehicles, 257 airplanes and thousands of facilities will be redone to remove the bow-tied parcel that appears atop the shield.

UPS this week unveiled a new look that includes the first redesign in more than 40 years of the company's "shield" logo.

The lawsuit, which was filed in U.S. District Court for the Central District of California, claims that United Pot Smokers' use of the UPS letters and a shield logo are to similar to United Parcel ...

This association is likely to dilute the UPS Mark and UPS Shield Logo through both tarnishment and blurring," UPS said in the complaint.

Express delivery company United Parcel Service (UPS) recently unveiled a re-branding initiative, complete with a new logo and a vision of synchronised commerce as the next wave in global trade.