Uncle Ben’s will now be known as Ben's Original . The Twitter profile still has Uncle Ben's with the old logo as its photo. By Kelly McCarthy. September 23, 2020, 10:58 AM. 2:45.

The name “Uncle Ben,” first used in 1946, was referencing a Black male rice farmer known by the same name, according to the rice company’s website, and the likeness “was a beloved Chicago ...

Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create a ...

Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity” — one of several food companies planning to overhaul logos and packaging that have long been criticized for ...

The company is also investing $2.5 million over the next five years in Greenville, Mississippi, the city where Uncle Ben's was produced for over 40 years. More in Business.

According to CNN, updated Uncle Ben’s products will feature the same blue font and orange packaging and hit shelves in 2021without the now infamous logo depicting a Black Chicago head waiter.

Uncle Ben’s will become Ben’s Original, and will drop the logo of an elderly African American man in a bow tie, the company said. New packaging, which will be orange with Ben’s Original in ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what exactly would change or when.

Mars will change the name of its Uncle Ben's rice products to Ben's Original and drop the logo depicting a Chicago head waiter as part of the company's previously announced plans to create a more ...