Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded.

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments ...

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying it had rejected deals between players and donor-backed collectives formed ...

Suarez is 29th in the championship standings a year after he needed a win at Atlanta just to make the Cup Series playoffs. He ...

Venmo, which is owned by PayPal, will sponsor "the first-ever Big Ten Rivalry Series, spanning football, men's and women's basketball," and work with the two conferences "to enable acceptance for real ...

In a major shift for college sports payments, online payment services company PayPal said Thursday it's partnering with two major college athletic conferences to help distribute money directly to ...

Venmo's release noted that it will become deeply involved in college sports, serving as the presenting partner for the first-ever Big Ten Rivalry Series and partnering with the Big 12 Conference ...

PayPal is partnering with Big Ten and Big 12 conferences for college sports payments, creating a new system that lets universities pay athletes directly.

The Spurs will unveil a sponsorship for a team jersey patch on Tuesday, sources said. The team sent out a release to media outlets Monday to invite them to cover a "major partnership announcement ...

Former LIV Golf star James Piot will make his return to the PGA Tour this week after accepting a sponsor's exemption to play in the Rocket Classic at Detroit Golf Club ...

In the world of sports, sponsorship plays a crucial role far beyond branding or marketing. It is the driving force behind the growth, visibility, and overall quality of sporting events. By ...

A new report from Nielsen highlights the growth drivers in the global sports sponsorship business.