Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

What Is a Sales Promotion & How Is It Used in International Marketing?. Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

A 26-year-old woman accused Manoj Yadav of rape over two years by promising job promotion. Both worked at a marketing company ...

A promotion can refer to an employee’s career advancement, creating awareness around product deals, or creating buzz around little-known stocks.

IGA has begun a new partnership with the NWPB to launch a marketing and education campaign designed to boost watermelon ...

It's estimated that every dollar invested in tourism marketing generates a return of $31 to $34 in hotel room night revenue.

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Courtney Ott will lead Cinetic Marketing. Her promotion comes after news broke that longtime head Ryan Werner is leaving the company to take over as president of global cinema at Neon. Ott joined ...

As US olive oil consumption inches forward, industry leaders see untapped potential in foodservice, storytelling and a ...

Can you make money by selling things that are usually available free? Yes, you can. At any rate, James J. Harris, a former salesman for a photoengraving firm, is doing it. Harris concentrates on ...

Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are the consequences?