YouTube is expanding its “Hype” feature to India, offering a new mechanism for viewers to boost visibility for emerging ...

YouTube has launched a discovery tool, Hype, in India. It has been launched keeping in mind small and emerging creators.

What’s making headlines this week? For starters, YouTube is giving us all a cheaper way to enjoy videos ad-free, while Cathay ...

In 2025’s social media battleground, TikTok brings raw energy, Reels refine strategy, and Shorts deploy AI innovation. Brands and creators ready to grow are the ones embracing all three since each ...

About seven decades ago, the Indian government under PM Jawaharlal Nehru nationalised three major entities. Their journey has ...

The IPO is a pure offer for sale (OFS), valued at Rs 2,000 crore, entirely by the Kapur Family Trust, the promoter.

Hungama, Wynk and Resso shut down over the last year because Indians don’t want to pay for music. According to a report, the ...

Over half make under 25% of their income from social platforms, with only 12% earning the bulk (75% or more) of their ...

Short-form video has emerged as the most preferred format for monetisation. It is expected that short-form ad spending will ...

Want at Least $1,000 in Passive Income per Year? Invest $10,000 in Each of These 3 Dividend Stocks.

CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts.

But here's the paradox: while Google might want to extract more direct revenue per user, especially in markets like India, YouTube's Indian engine still runs overwhelmingly on advertising.