YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple ...

Alphabet handily beat Wall Street analysts' expectations in the first quarter, thanks in part to a 10% year-to-year increase in YouTube advertising.

YouTube's revenue will surpass Disney's this year, making it the top global player in media, according to Wall Street analyst Michael Nathanson.

There’s been a lot of noise this week about YouTube Shorts “view count inflation.” But let’s be clear: this change is more about optics than impact.

YouTube will now count views on YouTube Shorts based on viewers who come across the content. Credit: Faisal Bashir/SOPA Images/LightRocket via Getty Images How many views are your YouTube videos ...

Youtube tips for publishers: Experts share their tips on how publishers can maxmise their audience and revenue from the video platform.

Are you interested in making money by posting videos on YouTube? Learn how YouTubers monetize their videos through ads and other methods and how you can join them.

YouTube, the video platform Google acquired for $1.65 billion in 2006, has generated $50 billion in combined advertising and subscription revenue over the past four quarters, marking a milestone ...

YouTube generated a cool $8.92 billion in ad revenue for Q3 2024, as it continues to turn in double-digit growth on already big numbers.

YouTube probably makes a lot more than you realize, with 2023 revenue figures exceeding many countries and even nations.

One notable video has attracted over 200,000 views, 6,000 reactions, and generated nearly ₦2 million in revenue. Chart showing Pastor Jerry Eze's daily and weekly earnings on YouTube.