From global jury rooms to international speaking stages, Nigerian marketing leader Sandra Amachree shares how her Cannes ...

JanSport’s unconventional approach to back-to-school marketing continues to pay dividends as the brand reports noteworthy ...

Growing impact and influence within organisations are the most important priorities for client-side researchers, according to ...

A lifestyle influencer often shares relatable content about everyday life – from fashion and beauty tips to home decor hacks – engaging followers with their personal style and recommendations.

In the last decade, many airlines have incorporated videos into their mandatory in-flight safety demonstrations. Several ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

They may not be the ones footing the bill, but Generation Alpha — children born from 2010 onwards — are playing a major role ...

The three news stories ran back to back last week but only one stirred much attention. One story warned that both NPR and PBS ...

By Ahn-zim Wusa MangaIn today’s fast-evolving marketing landscape, brand influencers have become a powerful promotional tool. Ghana is no exception. From Instagram reels and TikTok videos to Twitter ...

Seesawing tariffs and turbulent financial markets are playing out on social media feeds, impacting the multibillion-dollar ...

If you ever wonder what makes Dianaperuza stand out in the crowded world of influencers, you’re not alone. This article, Dianaperuza Secrets: How To Unlock ...

In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram.