As of FY24, 85% of Zudio’s items are priced under Rs 1,000, and most of its core SKUs hover around the Rs 300– Rs 500 range. “Affordability is the brand,” a retail analyst at Edelweiss noted.

Trent speeds up Zudio expansion, adds over 200 stores last fiscal. In FY24, Zudio entered 46 cities and added more presence in 48 cities. Suneera Tandon. Published 21 May 2024, 01:52 PM IST.