Liverpool’s Adidas Era Begins with Nostalgia and Style for 2025/26 SeasonNew Partnership Brings Fresh IdentityLiverpool’s ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, ...

Manchester City have landed an unprecedented kit deal in the annals of Premier League history, valued at a staggering £1.35 ...

Celtic and Newcastle will contest a Battle of Britain pre-season friendly this weekend with more than just bragging rights on ...

If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United ...

Marketing experts say German company will probably see a profitable return despite commitment to pay £100m a year ...

A New Benchmark in Premier League Kit PartnershipsManchester City have once again raised the bar, this time off the pitch. As ...

Manchester City have signed a £1billion deal with kit manufacturers Puma. The German brand already make City’s kits but the ...

Latest Liverpool transfer news and rumours including the latest on Ibrahima Konate and a former Anfield favourite ...

Arsenal face Gyokeres twist; Liverpool in Isak talks; Rodrygo plan; Man Utd latest - Majors deals moving closer to completion ...

Manchester City has just signed a monumental sponsorship deal with Puma worth over one billion euros, extending through 2035.