Most of us will remember a coveted, collectible toy that whipped us into a frenzy when we were young. It might have been ...

Most companies would love to have their product become a viral sensation, but in the age of viral media and “internet dupes,” ...

Kasing Lung is the creative mind behind the beloved Labubu figures, blending playful storytelling and street art to capture ...

As Labubus, a plush monster elf toy, continues to take the world by storm, a conspiracy theory suggesting connections to the demon Pazuzu is making its rounds online. It all began sometime in July ...

The Labubu lunacy has taken over Canal Street. Knockoffs of the viral, little monster dolls have flooded the infamous Chinatown market — with New Yorkers eagerly snatching them up despite the ...

The Chinese company that caters to toy connoisseurs and influencers said this week that it expects profit for the first six ...

Looking for a pet without the real-life responsibilities? Well then, the Tamagotchi electronic pet from Bandai was for you.

More than a strange toy, Labubu represents a masterclass in how scarcity, emotional design, and cross-platform marketing can ...

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