The Korean philosophy of skincare emphasizes maintaining a safe and protected skin barrier. That's why calming and soothing ...

American consumers of Korean cosmetics and skin-care products are bulk buying, as President Trump threatens 25 percent ...

South Korea is known for its cars and electronics, but President Trump’s recent tariffs have some worried about another ...

One of Korea’s most cherished skincare gems – the Beauty of Joseon Relief Sun sunscreen with SPF 50 – is a must-try for ...

Fermentation not only makes some of the best foods (pickles! kimchi!) but it's also effective in skincare. Galactomyces and ...

The addition of niacinamide to this milky Korean toner means that it not only nourishes parched or textured skin, but also brightens dullness and dark spots. The best part? Made up of 70% rice water, ...

A renewed threat of tariffs is looming over the category at a time when K-beauty brands are looking to further their presence ...

As someone whose hair is a bit high maintenance (high porosity, oily scalp, dry ends, breakage, and split ends here and there), the best Korean hair products are a game-changer. It takes a special ...

Create a homemade Korean hair serum using natural ingredients like rice water, aloe vera, and rosemary oil to boost hair ...

TikTok buzz helped turn Korean beauty firm APR into a $4 billion skincare powerhouse. Shares have soared 200% this year.

Whether you’re seeking moisturizing sheet masks, soothing cleansers or soft, sheer lip colors, we’ve got you covered.