At a time when our industry is buzzing about summer, Cannes campaigns, and Pride activations, we may have missed something. June included Global Loneliness Awareness Week—and if you’re in marketing, ...

Depending on who you’re talking to in the ad industry, we’re either entering the Outcomes Era—or the Outcomes Era is already dead. Both sides miss the point. This isn’t about whether outcomes matter.

In this episode of the AW360 Podcast, we sit down with Richard Exon, Co-Founder of London-based creative agency Joint, for an expansive conversation on where the creative industry stands in 2025—and ...

Advertising has always evolved with technology. But right now, the pace of change is exposing cracks in a system that’s long overdue for an overhaul. The traditional agency model, once the go-to for ...

The retailer race is heating up for both ad inventory and consumer viewing signals. With CTV viewership continuing to rise and ad dollars shifting to streaming, major players like Amazon and Walmart ...

The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok. Upon introducing herself, Sarah V proudly announced she was a GOAT (both ...

Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...

At Cannes Lions 2025, one message came through loud and clear: outcomes matter more than ever. Marketers aren’t just being asked to show up – they’re being asked to prove performance. But as always, ...

Are you attracting customers or just collecting contacts? Let’s call out the elephant in the martech stack: We’ve become hoarders. Not of knick-knacks or Beanie Babies (though, respect), but of leads.

The moment a brand starts to question its Pride campaign because someone raised the risk of backlash. Or someone else suggests staying quiet this year. It’s fear dressed up as strategy. I’ll put it ...

Since January, the headlines have been relentless: thousands laid off across CPG giants and advertising agencies. P&G is cutting 7,000 roles. Estée Lauder is trimming up to 11 percent of its workforce ...

The Creator Experience at Advertising Week New York is a brand-new program built for the people shaping what’s next. Creators, brands, platforms, agencies and media, all in one place colliding and ...