News

Ten to sell ads for Sky News Regional in multi-year content deal
Sky News Australia and Network 10 have entered into a new multi-year distribution deal that will see Sky News Regional continue to be broadcast in regional Australia.In December, Ten acquired Southern ...
Finder’s ‘uninterested dad’ commercial pinged by Ad Standards
An ad for comparison service Finder.com.au has been pulled over health and safety concerns. The radio ad portrayed a fictional conversation in which a son is trying to tell his father he needs an ...
Steven Bartlett to do local ad reads as Diary of a CEO joins Nova
Nova Entertainment has locked in an exclusive Australian partnership with one of the world’s biggest podcasts, The Diary of a CEO, which will see the show join the Podcast Ranker — and host Steven ...
New body care brand taps The Sphere Agency for launch
A new body care brand is rolling out into Woolworths, and has appointed The Sphere Agency to lead brand strategy and its launch campaign, Mumbrella can reveal.The independent creative agency has been ...
Lamington Digital opens to empower mid-sized businesses with digital services
Lamington Digital has officially launched to offer digital services tailored to mid-sized businesses.The announcement:Lamington Digital, a digital consultancy focused on driving growth for mid-sized ...
Beyond the retail media hype: How brands are undermining their success
Many brands are still getting in their own way.Retail media isn’t a silver bullet; it’s a powerful accelerant. But like any high-octane fuel, it demands a finely tuned engine and a skilled driver. Too ...
‘Unlike anything they’ve done before’: It’s Friday launches first work for Greater Bank
Greater Bank has launched its first campaign from recently-appointed agency It’s Friday, with a “perfect metaphor” depicting the home loan market.The independent creative agency was appointed earlier ...
Mindbox expands leadership team with former Wavemaker and Dentsu employee appointments
Mindbox has appointed Dentsu’s Brendan Dowling as head of data and platforms and Wavemaker’s Frazer Cromley as client partner.The announcement:Leading independent marketing consultancy Mindbox has ...
Engine ‘invests in leadership’, appoints new general manager
Described as “not just a hire”, but a “statement of intent”, creative agency Engine has appointed a new general manager.François Hafner takes on the role as the agency looks to “invest in leadership, ...
The Media Store appoints new head of strategy
Independent media agency The Media Store has nabbed M+C Saatchi’s Tanvi Singh as its new head of strategy and planning.In her new role, she will lead the agency’s strategy and planning output, helping ...
Four’N Twenty and CC’s release special-edition cheesy pie and roll range
Four’N Twenty has teamed up with CC’s to launch a limited-edition Beef & Nacho Cheese Pie and Tasty Cheese Roll, available nationwide from July.The announcement:Leading Australian pie brand, Four’N ...
Orange Line partners with Sports Research to lead e-commerce growth strategy
Orange Line has partnered with US health and wellness brand Sports Research to lead a full-funnel digital strategy focused on e-commerce growth.The announcement:Independent digital marketing agency ...