Kering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t impact engagement.

The beer giant is rolling out a new brand building model and putting weight behind its AI-powered virtual marketing agency to ...

All the latest news, analysis and opinion on food and drink marketing.

From staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.

From staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.

With skills gaps to fill and talent pipelines to nurture, why are so many brands still failing to embrace the “unbelievable value” of marketing apprenticeships?

With skills gaps to fill and talent pipelines to nurture, why are so many brands still failing to embrace the “unbelievable value” of marketing apprenticeships?

Resilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that ...

Resilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that last a lifetime, not just the next crisis.

Making small improvements across every lever of the business is how a company like Coca-Cola will drive growth going forward, says its incoming CEO.

From the “three Ts” of AI to its social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.