The eToys.com website was eventually reopened by eToys Direct Inc., a descendant of Internet startup and KB Toys partner Brainplay.com, and a subsidiary of Parent Company.

4 days ago · The story of Etoys.com and how it ended up epitomizing the ridiculous excess of the dot-com-era in the late 1990s.

eToys Inc. is a leading on-line retailer of children's products. Its emphasis is toys, but it aims to sell parents a vast array of things that their children might want or need.

eToys, founded in 1997 by Toby Lenk, was an online toy retailer that quickly became a premier destination for toy shopping, even surpassing Toys R Us in sales during a holiday season.

1 day ago · Etoys is an educational tool for teaching children powerful ideas in compelling ways. Etoys is a media-rich authoring environment and visual programming system.

Jul 11, 2025 · Into this environment of unprecedented optimism emerged eToys.com, an online toy retailer founded in 1997 by former Disney executive Toby Lenk. Touted as the “Amazon of …

Nov 3, 2025 · While etoys was founded in November, the idea dated back to February 1997. That’s when former Walt Disney VP Toby Lenk joined up with Bill Gross, founder of a net …

eToys Inc. operates an online store for children's products. The Company offers arts and crafts, bikes, dolls, puzzles and games, stuffed animals, video games, videos, and music.

E-ToysWorld carries a wide selections of quality radio controlled and remote controlled Electric RTF R/C Airplanes, 3D Aerobatic Planes, Scale Warbird & Military Aircraft, RC Model, Boats, …

May 18, 2001 · INSIDERS ASSUME THAT KB TAKES A MORE REASONABLE APPROACH THAN eToys Inc. AND HOPE THAT THE COMPANY IS WILLING TO NEGOTIATE THE …