Kawaii (Japanese: かわいい or 可愛い, [kawaiꜜi]; 'cute' or 'adorable') is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity.

kawaii culture, Japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness.

Jul 14, 2025 · 本記事では、日本独自のKawaii文化について、言葉の背景、日常に根付いた感性、その多様な表現方法までをわかりやすく解説します。

May 5, 2023 · Kawaii can be heard on many TV shows and is spoken by old and young alike on most Japanese streets. As a Japanese cultural trend, this concept quickly evolved into a worldwide …

Today, the element of “kawaii” can be seen in various fields in Japan, such as art, fashion, food culture, and the service industry, and its influence is spreading not only within Japan but also around the world.

Kawaii (かわいい) is a Japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm; qualities …

Jul 21, 2022 · Kawaii style is the Japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance.

What is "Kawaii"? Japanese cuteness, or kawaii かわいい、可愛い, is ubiquitous in Japan and has started to achieve global popularity. Kawaii casts its cheerful and colorful presence over everything …

Roughly translated as “cuteness,” kawaii is one of the most frequently used Japanese words. In a broader sense, it describes the culture of celebrating all things adorable and embracing fictional …

Oct 26, 2025 · In English, cute usually refers to appearance, but in Japanese, kawaii expresses warmth, kindness, and emotional closeness. It can describe people, animals, objects, handwriting, or even …