With over 28 retailers, we’ve been able to shift almost $14B of revenue to Black-owned businesses. The Fifteen Percent Pledge is a call to action for major retailers and corporations …

The 15 Percent Pledge is a US-based non-profit organization that encourages retailers to pledge at least 15 percent of their shelf-space to Black -owned businesses.

In recognition that Black people in the U.S. compromise nearly 15% of the population, the Fifteen Percent Pledge calls on major retailers and corporations to commit a minimum of 15% of their …

a movement began. Since that post, over 28 of the world’s most recognized retailers have taken the pledge, redirecting $14B in revenue to Black brands.

3 days ago · Fifteen Percent Pledge Gala Raises $3 Million for Black-owned Businesses Ciara, Kim Kardashian, Kelly Rowland, Jesse Williams, Law Roach, Issa Rae, Amy Sherald and …

2 days ago · Finally, Fifteen Percent Pledge founder Aurora James presented the 2025 Achievement Award alongside Kelly Rowland to three businesses: RedDrop, Brooklyn Tea, …

Feb 28, 2022 · The Fifteen Percent Pledge is an agreement for retailers like Nordstrom, Sephora, Victoria’s Secret, Ulta and more to put 15% of their spending toward Black-owned businesses.

Jun 14, 2020 · It's a social media initiative called the 15% pledge that challenges major retailers to pledge 15% of their shelf space to products made by black-owned companies. Sephora, which …

Jun 5, 2021 · To that end, Brooklyn-based retailer Aurora James came up with a 15 Percent Pledge. She challenged major retailers to dedicate 15% of their shelf space to products made …

Jun 11, 2020 · The 15 Percent Pledge is asking major store chains to evaluate and restructure how they empower black brands, ultimately ensuring they receive 15% at least of the store's …