WE SELL SURP on Instagram: "It’s easy to take the plethora of commercial hunting camos that exist today for granted. Prior to the proliferation of modern patterns, hunters were settling by going out in their work wear or in military patterns, arguably ill-suited for the task. The modern era truly started in 1980 when Jim Crumley created Trebark. Development started with dying jeans with grey/brown tie-dye. Eventually, Jim decided it was better to try to look like something that belonged in the w